For those of you reading this with absolutely no responsibility for the recruitment of School Direct places, or the recruitment of any kind of teacher training course for that matter, you might think that there is little point in reading on. However, if you have a general interest in student recruitment and raising the profile of your course, I would urge you to stick with this blog, especially if you are concerned with ensuring the best return on your marketing expenditure. The marketing principles discussed within this blog really can be applied to any course at the University.
A Game Changer
A change of government policy and the introduction of a new course called
School Direct not only changes the rules of the game but also presents new challenges for student recruitment. Raising the awareness of new course provision can often be a challenge in itself, but with School Direct this responsibility doesn't just sit with the university that the school, or group of schools, have decided to go into partnership with, but also with the school itself.
