Email marketing is a key tool and is used throughout the student recruitment cycle. However it’s not as simple as just sending an email, there are lots of things to consider to ensure that people receive targeted emails that are relevant to them, we don’t just want to bombard people otherwise they will only ignore our emails.
To make sure that emails are sent to the correct people at the right time and contain useful content, there’s a useful acronym CRITICAL. I will explain what each of the letters stand for.
